Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes (Contributo in atti di convegno)

Type

• Contributo in atti di convegno (Classe)
• Prodotto della ricerca (Classe)

Label

• Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes (Contributo in atti di convegno) (literal)

Anno

• 2011-01-01T00:00:00+01:00 (literal)

Alternative label

• Masiello, B., Marasco, A., Izzo, F. (2011)
  Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes
  in 14th Toulon-Verona Conference 'Organizational Excellence in Service', Alicante, Spain
  (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#autori

• Masiello, B., Marasco, A., Izzo, F. (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#note

• ISBN 978 88904327-1-2 (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#descrizioneSinteticaDelProdotto

• The provider-client relationship is at once the main locus and the fundamental source of innovation through the interactive exchange of information and knowledge occurring during service production. However, one relevant research gap concerns the influence of relationships with clients on providers’ own innovation processes. This paper aims at contributing to fill this gap, by focusing in particular on Creative Intensive Business Service (CIBS), and, more precisely, on advertising agencies. Drawing on an extensive literature review that combines three main areas of research – (i) service management and innovation literature, (ii) relationship marketing, and, (iii) user involvement in new service development - we define a multidimensional framework and identify key constructs for the analysis of provider-client relationships that foster agency’s innovation. Thus, we contribute in advancing knowledge on client’s contribution in service innovation, with particular reference to CIBS. (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#affiliazioni

• Seconda Università degli Studi di Napoli (SUN) (literal)

Titolo

• Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes (literal)

Prodotto di

• Innovazione e creazione del valore (IC.P05.012.001) (Modulo)
• Institute for service industry research (IRISS) (Istituto)

Autore CNR

• ALESSANDRA MARASCO (Persona)

Insieme di parole chiave

• Keywords of "Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes" (Insieme di parole chiave)

Incoming links:

Prodotto

• Institute for service industry research (IRISS) (Istituto)
• Innovazione e creazione del valore (IC.P05.012.001) (Modulo)

Autore CNR di

• ALESSANDRA MARASCO (Persona)

Insieme di parole chiave di

• Keywords of "Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes" (Insieme di parole chiave)