The role of the modern Information Technology in Italian insurance companies (Contributo in atti di convegno)

Type
Label
  • The role of the modern Information Technology in Italian insurance companies (Contributo in atti di convegno) (literal)
Anno
  • 2009-01-01T00:00:00+01:00 (literal)
Alternative label
  • Coviello A. (2009)
    The role of the modern Information Technology in Italian insurance companies
    in The modern IT in the innovation processes of the industrial enterprises, Mitip Conference, 15-16 october 2009, Bergamo (Italy)
    (literal)
Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#autori
  • Coviello A. (literal)
Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#descrizioneSinteticaDelProdotto
  • The paper contributes to the call for research on a particular service sector by addressing the unexplored issue of one-to-one marketing strategies adopted by the insurance industry in the era of modern Information Technology. More specifically, it provides ample evidence of the enormous benefits that the adoption of Enterprise 2.0 can ensure to this sector in terms of customer satisfaction and, by implication, of competitive advantage in an ever-changing and volatile market. The work reports the examples of cases selected among the major insurance Italian companies in order to highlight the valuable role of the “direct” service provider within the complex process of production and consumption of policy insurances and auxiliary services. In actual fact, highly customized and innovative services as well as real user experiences are nowadays offered to different market segments. (literal)
Titolo
  • The role of the modern Information Technology in Italian insurance companies (literal)
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