http://www.cnr.it/ontology/cnr/individuo/prodotto/ID281443

Quality in Marketing Process and Networking Value Co-creation: some evidences in hospitality industry (Articolo in rivista)

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Quality in Marketing Process and Networking Value Co-creation: some evidences in hospitality industry (Articolo in rivista) (literal)

Anno

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Alternative label

Della Corte Valentina, Di Taranto Enrico, Micera Roberto (2014)
Quality in Marketing Process and Networking Value Co-creation: some evidences in hospitality industry
in Mercati e competitività (Testo stamp.); Franco Angeli, Milano (Italia)
(literal)

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Università degli studi di Napoli Federico II, Università degli studi di Napoli Federico II, IRAT-CNR (literal)

Titolo

Quality in Marketing Process and Networking Value Co-creation: some evidences in hospitality industry (literal)

Abstract

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource-based theory, with specific attention to a particular branch and precisely how the \"relational view\" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club's implications on the quality co-creation process. (literal)

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