http://www.cnr.it/ontology/cnr/individuo/prodotto/ID208080

Online destination image management.The cases of VisitTrentino and ViaggiareinPuglia (Contributo in volume (capitolo o saggio))

Type

Contributo in volume (capitolo o saggio) (Classe)
Prodotto della ricerca (Classe)

Label

Online destination image management.The cases of VisitTrentino and ViaggiareinPuglia (Contributo in volume (capitolo o saggio)) (literal)

Anno

2012-01-01T00:00:00+01:00 (literal)

Alternative label

Lo Presti Olga; Micera Roberto (2012)
Online destination image management.The cases of VisitTrentino and ViaggiareinPuglia
McGraw-Hill Companies, Milano (Italia) in Advances in Tourism Studies, 2012
(literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#autori

Lo Presti Olga; Micera Roberto (literal)

Pagina inizio

127 (literal)

Pagina fine

148 (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#altreInformazioni

Tourists 2.0 find out news about the place they want to visit. At the same time, they also contribute to define characteristics, peculiarities and image of the destination. This exchange is purely online, through destination institutional websites, which should be ready to welcome potential tourists since their very first approach, which takes place through the access to the destination website, thus anticipating an effective promotion of the tourist product. In this way, the tourist that visits the site can be guided in the choice of the destination and in the construction of the mental process (Baloglu, McCleary, 1999) at the basis of his/her choice. As a consequence, the promotion of the destination contributes to the maintenance and improvement of its image. Starting from these considerations, the work aims to analyze two Italian best practices, VisitTrentino and ViaggiareinPuglia, by examining the tools that they use for destination image promotion. Today, destinations must be able to manage their brand and their online reputation well, by trying to coordinate the information they possess and these they receive from external stakeholders through sharing platforms. Methodologically, the work provides a view of literature on destination image and ICT, with particular reference to the relationship between image, social media and tourists. Considering the Italian top destinations, the study proposes a framework for evaluating destination portals through three dimensions of website quality (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#titoloVolume

Advances in Tourism Studies (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#pagineTotali

21 (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#affiliazioni

IRAT - Istituto di ricerche sulle attività terziarie (literal)

Titolo

Online destination image management.The cases of VisitTrentino and ViaggiareinPuglia (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#isbn

978-88-386-7335-1 (literal)

Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#curatoriVolume

Morvillo A. (literal)

Abstract

Tourists 2.0 find out news about the place they want to visit. At the same time, they also contribute to define characteristics, peculiarities and image of the destination. This exchange is purely online, through destination institutional websites, which should be ready to welcome potential tourists since their very first approach, which takes place through the access to the destination website, thus anticipating an effective promotion of the tourist product. In this way, the tourist that visits the site can be guided in the choice of the destination and in the construction of the mental process (Baloglu, McCleary, 1999) at the basis of his/her choice. As a consequence, the promotion of the destination contributes to the maintenance and improvement of its image. Starting from these considerations, the work aims to analyze two Italian best practices, VisitTrentino and ViaggiareinPuglia, by examining the tools that they use for destination image promotion. Today, destinations must be able to manage their brand and their online reputation well, by trying to coordinate the information they possess and these they receive from external stakeholders through sharing platforms. Methodologically, the work provides a view of literature on destination image and ICT, with particular reference to the relationship between image, social media and tourists. Considering the Italian top destinations, the study proposes a framework for evaluating destination portals through three dimensions of website quality (literal)

Editore