http://www.cnr.it/ontology/cnr/individuo/prodotto/ID161133
StarTrack: the next generation (of product review management tools) (Rapporti tecnici/preprint/working paper)
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- StarTrack: the next generation (of product review management tools) (Rapporti tecnici/preprint/working paper) (literal)
- Anno
- 2009-01-01T00:00:00+01:00 (literal)
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- Baccianella S.; Esuli A.; Sebastiani F. (literal)
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- Technical report, 2009. (literal)
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- ABSTRACT: Online product reviews are increasingly being recognized as a goldmine of information for determining product and brand positioning, and more and more companies look for ways of digging this goldmine for nuggets of knowledge that they can then bring to bear in decision making. We present a software system, called StarTrack, that automatically rates a product review according to a number of \"stars\", i.e., according to how positive it is. In other words, given a text-only review (i.e., one with no explicit star-rating attached), StarTrack attempts to guess the star-rating that the reviewer would have attached to the review. StarTrack is thus useful for analyzing unstructured word-of-mouth on products, such as the comments and reviews about products that are to be found in spontaneous discussion forums, such as newsgroups, blogs, and the like. StarTrack is based on \"machine learning\" technology, and as such does not require any re-programming for porting it from one product doma (literal)
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- StarTrack: the next generation (of product review management tools) (literal)
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