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Flexibility and reconfigurability for Mass Customization: an analytical approach, Chapter 19 (Contributo in volume (capitolo o saggio))

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Flexibility and reconfigurability for Mass Customization: an analytical approach, Chapter 19 (Contributo in volume (capitolo o saggio)) (literal)

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Urbani A. 1, Molinari Tosatti L. 2, Bosani R. 3, Pierpaoli F. 4 (2003)
Flexibility and reconfigurability for Mass Customization: an analytical approach, Chapter 19
Springer, Berlin Heidelberg (Germania) in The Customer Centric Enterprise. Advances in Mass Customization and Personalization, 2003
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Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing. (literal)

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In the 21st century, companies are going to operate in a dynamic and challenging environment that requires new approaches to manufacturing. Mass customization is a general trend that is more and more widespread, being felt as the productive paradigm for the future. On the manufacturing point of view, much work must be done to develop adequate manufacturing systems meeting the new requirements, since traditional solutions (both transfer lines and flexible manufacturing systems) dont seem to be able to face the demands of mass customization. However, not only manufacturing area is involved in this evolution but also managerial and organizational aspects. For these reasons this chapter discusses the relation between the mass customization paradigm and the evolution of manufacturing systems. Several mass customization oriented paradigms are compared with a hypothetic, desirable evolution in market organization, providing an analytical approach to flexibility and reconfigurability as possible means of facing todays competitive demands. (literal)

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