http://www.cnr.it/ontology/cnr/individuo/prodotto/ID282491
Attitude and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system (Articolo in rivista)
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- Attitude and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system (Articolo in rivista) (literal)
- Anno
- 2014-01-01T00:00:00+01:00 (literal)
- Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#doi
- 10.1016/j.agsy.2014.05.012 (literal)
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1 Eugenio Cavallo, 1 Ester Ferrari, 2 Luigi Bollani, 3 Mario Coccia (2014)
Attitude and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system
in Agricultural systems; Elsevier, Amsterdam (Paesi Bassi)
(literal)
- Http://www.cnr.it/ontology/cnr/pubblicazioni.owl#autori
- 1 Eugenio Cavallo, 1 Ester Ferrari, 2 Luigi Bollani, 3 Mario Coccia (literal)
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- Original research article
On-line dal 22/07/2014 (literal)
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- http://dx.doi.org/10.1016/j.agsy.2014.05.012 (literal)
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- 1 Imamoter, 2 Dipartimento di Scienze Economico-Sociali e Matematico-Ststistiche, Università di Torino, 3 Ceris (literal)
- Titolo
- Attitude and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system (literal)
- Abstract
- Agricultural system has a significant application of technology innovations, such as agricultural tractors,
which are the most important and widespread machine in this industry. The behaviour of tractors' users,
concerning the introduction and adoption of innovative characteristics, has received low attention.
The study here analyses the attitude and opinion of a sample of Italian users of agricultural tractors, concerning
some innovations, to outline different profiles of behaviour. The sample is based on 228 farmers,
contractors and employees, participating at International Exhibition of Agricultural Machinery. Data
are analysed by Multiple Correspondence Analysis and Cluster Analysis. The results show three separate
groups of adopters of agricultural tractors by their attitude towards technological innovations in these
vital machines: the ''Unwilling'' users, neither use innovative tractors, nor would like to have tractors
equipped with new technological innovations, the ''Willing-Cultural'' users have traditional machines
but would like to have innovative tractors in the future, and the ''Innovative-Owner'' adopters have
and use ground-breaking tractors.
In particular, the ''Unwilling'' category identifies a not negligible market for manufacturers, requesting
very essential tractors without any innovative features. The ''Innovative-Owner'' category, by a market
pull model, can support the technological trajectory of the tractors' manufacturers due to their high
degree of adoption of new technologies and interest in further new innovations. The attitude by
''Willing-cultural'' users may originate an additional trajectory of innovation for tractors and a new
business opportunity for manufacturers, based on low cost or simplified version of complex innovative
features in tractors. These different profiles can be useful to manufactures and innovation developers
to better identify target-adopters, to develop innovations that satisfy needs of wide segments of adopters,
and speed up technology transfer. Furthermore, the knowledge of these profiles could be useful for
policymakers to support fruitful policy in agricultural systems. (literal)
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